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Greg Gottesman

Co-founder & Managing Director of Pioneer Square Labs / PSL Ventures (fund:pioneer-square-labs), founded 2015 after 20 years as one of Madrona Venture Group's three founding Managing Directors; also co-founded and was founding CEO of Rover.com (acquired by Blackstone for $2.3B in 2024).

Greg Gottesman spent nearly 20 years as one of Madrona Venture Group's three initial Managing Directors before co-founding Seattle startup studio Pioneer Square Labs (PSL) in 2015. While at Madrona, his idea for a pet-sitting marketplace sparked Rover.com at a 2011 Seattle Startup Weekend; he co-founded Rover, served as its first CEO and a longtime board member, and saw Blackstone acquire it for $2.3 billion in a 2024 deal. Earlier he was an Associate at The Boston Consulting Group. He holds a B.A. in Political Science from Stanford, an MBA from Harvard Business School, and a J.D. from Harvard Law School. At PSL he is Managing Director, sits on several portfolio company boards, and has taught entrepreneurship as adjunct faculty at the University of Washington.

Overview

Role
Managing Director & Co-founder, Pioneer Square Labs / PSL Ventures
Based in
Seattle, WA
Prior experience
Madrona Venture Group (Managing Director), Rover.com (co-founder & founding CEO), Boston Consulting Group (Associate)

Companies0

No linked records yet.

Affiliated funds1

Frequently asked

Who is Greg Gottesman?
Greg Gottesman spent nearly 20 years as one of Madrona Venture Group's three initial Managing Directors before co-founding Seattle startup studio Pioneer Square Labs (PSL) in 2015. While at Madrona, his idea for a pet-sitting marketplace sparked Rover.com at a 2011 Seattle Startup Weekend; he co-founded Rover, served as its first CEO and a longtime board member, and saw Blackstone acquire it for $2.3 billion in a 2024 deal. Earlier he was an Associate at The Boston Consulting Group. He holds a B.A. in Political Science from Stanford, an MBA from Harvard Business School, and a J.D. from Harvard Law School. At PSL he is Managing Director, sits on several portfolio company boards, and has taught entrepreneurship as adjunct faculty at the University of Washington.
What is Greg Gottesman's role?
Greg Gottesman is Managing Director & Co-founder, Pioneer Square Labs / PSL Ventures, based in Seattle, WA.
Where did Greg Gottesman work before?
Greg Gottesman's prior roles include Madrona Venture Group (Managing Director), Rover.com (co-founder & founding CEO), Boston Consulting Group (Associate).

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Sources & citations4

Each claim links to its underlying source. Confidence reflects how directly the source supports the claim.

  1. 1

    Greg Gottesman, Co-Founder & Managing Director at Pioneer Square Labs, Crunchbase profile summarizing his career and investment activity.

    Crunchbase: Greg Gottesman
    Reported2026-08-11
  2. 2

    Interview with Greg Gottesman on the startup studio model used by Pioneer Square Labs to build companies.

    Capital & Growth: High Growth Startups: The Studio Model for Building Them
    Reported2026-08-11
  3. 3

    Greg Gottesman is Managing Director and Co-Founder of Pioneer Square Labs; prior to PSL, he was one of three initial Managing Directors of Madrona Venture Group for nearly 20 years, and co-founded/was founding CEO of Rover (acquired by Blackstone for $2.3B); holds degrees from Stanford, Harvard Business School, and Harvard Law School.

    Pioneer Square Labs: Greg Gottesman
    Verified2026-08-11
  4. 4

    Rover, the Seattle pet-sitting marketplace co-founded by Greg Gottesman, agreed to be acquired by Blackstone in a $2.3 billion transaction.

    GeekWire: Rover is acquired by asset manager Blackstone in $2.3B deal, paying stockholders $11 per share
    Verified2023-11-29