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Jussi Mäkinen

CMO and co-founder of Distance Technologies, building glasses-free mixed-reality displays for automotive, aerospace, and defense cockpits. Previously a founding-team member, CMO, and Chief Business Officer at Varjo.

Jussi Mäkinen co-founded Distance Technologies in 2024 alongside fellow Varjo veteran Urho Konttori, serving as CMO and driving the company's marketing, R&D, and design strategy as it develops headset-free mixed-reality displays that turn transparent surfaces such as windshields and cockpit canopies into 3D light-field displays for automotive, aerospace, and defense applications. Before Distance, he was a founding-team member at Varjo, serving as CMO and Chief Business Officer and fostering global partnerships across the automotive, aerospace, and tech industries as the company grew into a leading professional VR/XR headset maker. Earlier in his career he was VP of Marketing at Rovio Entertainment, where he helped lead the Angry Birds brand through its IPO. He is a two-time Webby Award winner.

Overview

Role
CMO & Co-Founder, Distance Technologies
Based in
Helsinki, Finland
Prior experience
Varjo (founding team — CMO & Chief Business Officer), Rovio Entertainment (VP of Marketing)
X / Twitter
x.com/luovanto

Companies1

Affiliated funds0

No linked records yet.

Frequently asked

Who is Jussi Mäkinen?
Jussi Mäkinen co-founded Distance Technologies in 2024 alongside fellow Varjo veteran Urho Konttori, serving as CMO and driving the company's marketing, R&D, and design strategy as it develops headset-free mixed-reality displays that turn transparent surfaces such as windshields and cockpit canopies into 3D light-field displays for automotive, aerospace, and defense applications. Before Distance, he was a founding-team member at Varjo, serving as CMO and Chief Business Officer and fostering global partnerships across the automotive, aerospace, and tech industries as the company grew into a leading professional VR/XR headset maker. Earlier in his career he was VP of Marketing at Rovio Entertainment, where he helped lead the Angry Birds brand through its IPO. He is a two-time Webby Award winner.
What is Jussi Mäkinen's role?
Jussi Mäkinen is CMO & Co-Founder, Distance Technologies, based in Helsinki, Finland.
Where did Jussi Mäkinen work before?
Jussi Mäkinen's prior roles include Varjo (founding team — CMO & Chief Business Officer), Rovio Entertainment (VP of Marketing).

Tags

Sources & citations7

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  1. 1

    Two-time Webby Award winner; Chief Brand Officer/founding-team member at Varjo; VP Marketing at Rovio leading Angry Birds through IPO; current co-founder/CMO at Distance

    Distance Technologies: Founders | Distance
    Verified2026-08-08
  2. 2

    Co-founded Distance Technologies with Urho Konttori; served as Chief Brand Officer at Varjo for seven years; company emerged from stealth with $2.7M pre-seed

    Auganix: Distance emerges from stealth with $2.7M in funding to announce its glasses-free XR technology
    Verified2024-06-13
  3. 3

    GV-led $11.1M investment in Distance; product turns car windshields/aircraft cockpits into mixed-reality displays; direct quote from Mäkinen

    Tech Startups: Google's GV leads $11.1M investment in Finnish startup Distance to bring mixed reality to car windshields and plane cockpits
    Verified2024-09-26
  4. 4

    Distance Technologies' Field Operator HUD for armored-vehicle crews, NATO-partner field trials; Mäkinen quoted as CMO

    Tech.eu: How Distance Technologies is giving armoured vehicle crews x-ray-like vision
    Verified2026-01-30
  5. 5

    Jussi Mäkinen is CMO and co-founder of Distance Technologies; previously CMO, CBO, and founding team member at Varjo, and VP of Marketing at Rovio where he led the Angry Birds brand toward IPO; two-time Webby Award winner

    Distance Technologies: Founders | Distance
    Verified2026-08-10
  6. 6

    Distance Technologies founded by former Varjo executives including Jussi Mäkinen from XR, software, and 3D graphics backgrounds

    Distance Technologies: Company | Distance
    Verified2026-08-10
  7. 7

    Distance Technologies co-founded by Urho Konttori and Jussi Mäkinen; raised $2.7M pre-seed led by FOV Ventures

    FOV Ventures: Backing The World's First Glasses-Free Mixed Reality Solution
    Verified2024-06-01